The competition for getting as much consumers nowadays has shifted from simply attracting foot traffic to getting as much virtual traffic on the Internet. This change in medium can be attributed to the development of online and mobile technology. The important concern that businesses should be worrying about, therefore, is whether or not they are ready to take on the battle in the online realm.
Unfortunately, many businesses miss out on the vast opportunities accorded by the worldwide web in terms of reaching and expanding target markets, simply because they refuse to familiarise themselves with the technology.
This is not an excuse that can be tolerated, however, especially if you are keen on seeing your business fly and succeed over the competition. Here are some simple steps for you to make the most out of the virtual business landscape, with the help of a digital marketing agency in Bristol. Read more on this article:
With search engines, particularly Google, changing their algorithms from time to time, it’s important to make sure that the SEO strategies you have are still relevant. A routine SEO checkup should be performed. Here are some steps you should never skip when you are doing a site maintenance. Continue Reading
At present, nobody, even the most experienced digital marketer or web developer, exactly knows how Google ranks websites. Apart from the company’s complex ranking factors, the algorithm that Google employs also changes every so often. Some marketers say it’s based on a website’s social signals, whilst some say it’s all about link placement. You may never know how Google grades your websites, but experts of SEO in Bristol know how to keep them at the top of search results. Below are a few suggestions.
Use Keywords Strategically
Your website primarily receives visits because of keywords. If a person, for example, is looking for a place to eat in Bristol, he or she may use the phrases “where to eat Bristol” or “dining in Bristol” upon searching Google. These keywords improve web ranking by inviting more visitors to your site; more visitors means better credibility, which is significant when it comes to search results.
Regularly posting fresh content on the web is a must for businesses to maintain a good online presence. One problem for many marketers today is what to do with old, outdated content that seemingly no longer contributes to a site’s rankings. The solution is actually much simpler: repurposing. Repurposing is basically extending content’s shelf life through updating, upgrading and then promoting it again, perhaps for a newer audience or existing readers. This process is not only easy, but it also reaps a lot of SEO benefits. Continue Reading
A steady stream of fresh quality content is practically a requirement in today’s digital marketing world. However, it’s difficult managing your business and sticking to a blogging schedule at the same time. And it gets even worse when you hit writer’s block. Eventually, you’ll come to a point when you won’t know what to write about.
It’s okay, even the best writers in the world can face the same problem. To help you overcome this hurdle, your friendly Bristol SEO company would like to share these writer’s block busting tips:
Understand your audience
Whatever you write, it needs to be all about your audience. If you want your writing to be effective, nothing can be more important and essential than understanding the people you’re marketing to. One of the best ways to do this is to define your audience, and this requires talking to them.
Not long ago, when somebody used a search engine, he is going to receive the same results as everybody else using the same keywords he’s using. Today, each person using the same keywords will have different results depending on where they are, what they like, and who they know. This is because SEO has become a more personalised experience. Continue Reading
Search engine optimisation can add a lot of value to an online business. With the popularity of online shopping, e-commerce businesses have become worthy investments. SEO is one of the tactics that you can use to gain useful exposure for your new e-commerce business.
A digital marketing agency in Bristol can offer different strategies that will increase the traffic to your e-commerce site. SEO for online businesses is slightly different and if you are not careful, it may backfire on you. Hiring a professional is a better option. Here are a few best practices that can positively impact your e-commerce site optimisation.
Optimising Internal Searches
Most e-commerce sites don’t optimise their internal search engine, which is a huge mistake. Search applications on an e-commerce site help users to find what they are looking for faster. Visitors should be able to get to the appropriate product pages when they input certain keywords.