Simple Guide to Doing Social Media Advertising Right

Social media has expanded the scope of marketing for businesses across the world. More entrepreneurs are now considering social media marketing to achieve their objectives. With the increasing number of social sites, there is no shortage of options on where to focus marketing. Advertising on social media is one of the strategies that marketers are using to leverage certain sites. It is estimated that in 2013, $5.1 billion of advertisers’ budget went social media ads. LinkedIn, Facebook, Instagram, and Twitter are some of the popular options for social media advertising. When hiring professionals in Bristol to do the SMM for your business, know how to capitalise on social media advertising.


Ways to Grow Your Social Media Following and Reach Better SEO Results

Social media marketing and SEO have a symbiotic relationship that you must know how to cultivate. Using social networks to build your search engine rankings may seem straightforward on the surface. Open an account, build a profile and get a following.

However, there is more to it. The right strategy will go a long way, and that is why it pays to have an SEO professional to do it. One of the important aspects of social media marketing for SEO is developing a following.

Organic Followers

The number of followers you have on social media pages will count a great deal. Most people, however, make the mistake of buying followers. It may seem easy to achieve the desired results, but it really isn’t. Sure, fake followers will pad up the number, and it will look good on a profile page.

The downside, though, is that search engines like Google can tell how real your followers are. You need followers that show activity on social media. A mention here, a comment there, a “like” once

The Importance of Long-Tail Keywords in SEO

Long-tail keywords are phrases that can have a dramatic impact upon inbound hits thanks to their very specific nature. One of the primary benefits of these keywords is that they are more likely to be used when a client is close to making a purchase or committing to a service. In other words, those who are very interested in an item are more likely to use an extremely specific phrase. Continue Reading

Knowing the Marketing Goals of an SEO Firm

A website that is not fairing as well as expected can benefit from SEO services. Hiring an agency to do the search engine optimisation of your site is not always straightforward. One of the aspects that will help you narrow down the most suitable choices is to find out the marketing goals of a particular agency before hiring them. Continue Reading

Driving It Home: Local Businesses Benefit from Social Media Marketing

There’s nothing like search engine optimisation (SEO) in the world of digital marketing for having best practises change as often as the U.K. weather. Especially in places like Bristol, well, that would be pretty often.

Black Hat Practises Instigate Change

While SEO is the large blanket thrown over everything when talking about digital marketing in Bristol and other areas, the way search engines require optimising for a site to rank high in SERPs continues to change to meet new challenges. A few years ago keywords were guaranteed to get your content on the front page. Then along came black hat practises, people began stuffing content with irrelevant keywords, and keywords became less important.