How a Digital Marketing Firm Can Help with E-Commerce Optimisation


Search engine optimisation can add a lot of value to an online business. With the popularity of online shopping, e-commerce businesses have become worthy investments. SEO is one of the tactics that you can use to gain useful exposure for your new e-commerce business.

A digital marketing agency in Bristol can offer different strategies that will increase the traffic to your e-commerce site. SEO for online businesses is slightly different and if you are not careful, it may backfire on you. Hiring a professional is a better option. Here are a few best practices that can positively impact your e-commerce site optimisation.

Optimising Internal Searches

Most e-commerce sites don’t optimise their internal search engine, which is a huge mistake. Search applications on an e-commerce site help users to find what they are looking for faster. Visitors should be able to get to the appropriate product pages when they input certain keywords.
http://mylocalmarketing.co.uk/digital-marketing-firm-can-help-e-commerce-optimisation/

SEO Trends in 2016 that Will Change the Way Your Firm Performs Online


There’s no doubt 2015 saw a large number of search engine algorithm changes as Google, Bing and others, continued to narrow the search fields in an attempt to provide us the most accurate search results they can.

Some changes had a greater effect than others, and some predictions weren’t quite the format changing ideas they were considered to be. However, there are a few items which did have a major effect on SEO, and will continue to do so through 2016.

Mobile Optimisation

If your site isn’t yet optimised for mobile use then you really are lagging behind. 2015 saw search queries from mobiles and tablets exceed those from desktops and laptops for the first time. With some estimating searches 20% higher from mobiles compared to desktops.
http://mylocalmarketing.co.uk/seo-trends-in-2016-that-will-change-the-way-your-firm-performs-online/