At present, nobody, even the most experienced digital marketer or web developer, exactly knows how Google ranks websites. Apart from the company’s complex ranking factors, the algorithm that Google employs also changes every so often. Some marketers say it’s based on a website’s social signals, whilst some say it’s all about link placement. You may never know how Google grades your websites, but experts of SEO in Bristol know how to keep them at the top of search results. Below are a few suggestions.
Use Keywords Strategically
Your website primarily receives visits because of keywords. If a person, for example, is looking for a place to eat in Bristol, he or she may use the phrases “where to eat Bristol” or “dining in Bristol” upon searching Google. These keywords improve web ranking by inviting more visitors to your site; more visitors means better credibility, which is significant when it comes to search results.
There’s no doubt 2015 saw a large number of search engine algorithm changes as Google, Bing and others, continued to narrow the search fields in an attempt to provide us the most accurate search results they can.
Some changes had a greater effect than others, and some predictions weren’t quite the format changing ideas they were considered to be. However, there are a few items which did have a major effect on SEO, and will continue to do so through 2016.
If your site isn’t yet optimised for mobile use then you really are lagging behind. 2015 saw search queries from mobiles and tablets exceed those from desktops and laptops for the first time. With some estimating searches 20% higher from mobiles compared to desktops.
Building scale models can be one of the most engaging hobbies you can consider doing in your spare time. There often lies the possibility that a scale modeller who’s developed their craft to high standards may want to parlay that skill into an income-generating opportunity and is now entertaining assignments. In a guest entry for Craft Blog U.K., Fran Swaine said there are ways to have your scale modelling skills be recognised and for your projects to garner good press, preferably through search engine optimisation (SEO).
The Internet has taken Bristol businesses—and all other businesses for that matter—by storm and has changed the way they market their brand. What’s more, the Net continues to evolve each year such that companies have to constantly alter their digital marketing strategy in order to achieve effective SEO in Bristol. Having a good strategy that is up-to-date will ensure that results will continue to be produced because it is in line with what the people are looking for.
One thing that can be done is to start a Podcast. According to Forbes, “Podcasts rank very well in Google and it also gives you a change as the business owner to build a solid virtual relationship with your listeners.” A good way to utilize a Podcast is by making one that doesn’t focus on a product or service, but rather revolves around an interest which the target customer has. This way, you sell them the idea and not just the product itself, which can motivate them to buy from you.
On the conventional side of things, Enge said content is usually what you need most for your business’ online marketing efforts. You use various content pieces to educate the customer about your product or service. That’s the rub though; search engines are now more sophisticated at analysing content that they can even recognise if the content piece was plagiarised or shoddily written, which can severely affect your business website’s search engine rankings.
Reconciling your SEO and social media marketing often needs putting together both functions under the same gameplan. A digital marketing agency from Bristol like LimeLight can have the right options to synch everything together.