With search engines, particularly Google, changing their algorithms from time to time, it’s important to make sure that the SEO strategies you have are still relevant. A routine SEO checkup should be performed. Here are some steps you should never skip when you are doing a site maintenance. Continue Reading
Regularly posting fresh content on the web is a must for businesses to maintain a good online presence. One problem for many marketers today is what to do with old, outdated content that seemingly no longer contributes to a site’s rankings. The solution is actually much simpler: repurposing. Repurposing is basically extending content’s shelf life through updating, upgrading and then promoting it again, perhaps for a newer audience or existing readers. This process is not only easy, but it also reaps a lot of SEO benefits. Continue Reading
Not long ago, when somebody used a search engine, he is going to receive the same results as everybody else using the same keywords he’s using. Today, each person using the same keywords will have different results depending on where they are, what they like, and who they know. This is because SEO has become a more personalised experience. Continue Reading
Long-tail keywords are phrases that can have a dramatic impact upon inbound hits thanks to their very specific nature. One of the primary benefits of these keywords is that they are more likely to be used when a client is close to making a purchase or committing to a service. In other words, those who are very interested in an item are more likely to use an extremely specific phrase. Continue Reading
With the significance the Internet has gained in our everyday lives, it’s easy to see why social media marketing is becoming one of the most popular ways for a business to attract new customers and boost their revenue. The most up-do-date marketers now invest huge chunks of their time to relationship building with customers, be that through conversations on social media platforms or a solid content marketing plan. Here are a few of the benefits social media marketing can offer your company.
Besides local listings, the use of social media is the leverage of small and local businesses for their online visibility. Though not as popular as local listings, social media marketing is still an effective tool in internet marketing and a great contributor to SEO campaigns.
Begin developing a solid social media strategy for the major networks, Facebook, Twitter and Google+ that will engage users to search your brand and share the products and services that you offer. The more audience you have, the more visitors you get for your page, which eventually increases your rank in the search engine results page (SERP).